Diamond In The Ruff is creating a smarter way to connect people with clean, safe, and accessible restrooms while helping businesses generate new revenue from an existing resource.
Millions of people struggle every day to find clean, accessible restrooms. Public facilities are often difficult to locate, inconsistent in quality, or unavailable. Meanwhile, countless private restrooms remain unused.
Diamond In The Ruff connects users with both public and participating private restrooms through a single platform. Users can view restroom information, compare quality, and purchase temporary access to premium locations when available.
Diamond In The Ruff is the first of three connected businesses under The Diamond Corp, each reinforcing the others — the marketplace drives demand for cleaning and access hardware, and both of those in turn make the marketplace's restrooms better and more defensible.
The restroom-finding marketplace — connects visitors with free and paid private restrooms and is the customer-facing front door to the whole portfolio.
Our profitable cleaning-dispatch service, operated by Big Diamond Polishing Co. Jobs are detected automatically from real restroom usage and dispatched to cleaners through their own live app — direct, recurring service revenue, not just a marketplace fee.
Our proprietary smart lock hardware. Owning the hardware instead of buying off-the-shelf locks means full control of the access experience, lower long-term unit costs, and a second product we can eventually sell or license beyond our own restrooms.
Users pay only when accessing participating private restrooms.
Businesses earn revenue while increasing customer traffic.
Cleaning dispatch is a standalone, profitable revenue line today — and can be sold to any facility, not only Diamond In The Ruff locations.
Owning our own smart lock line opens hardware sales and licensing as an additional revenue stream, separate from marketplace access fees.
Future opportunities include municipalities, event venues, airports, delivery networks, and commercial partnerships.
We're always excited to connect with investors, advisors, partners, and organizations interested in improving restroom access.
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